Audience theory

Introduction

As seen in a previous factsheet, audience are crucial to the producers of media texts. Without an audience a TV programme, newspaper, magazine or film cannot be successful. Media producers think carefully about identifying their target audience and providing a text which will interest and engage them. However, the mass media is such a major part of people's lives that one of the major debates in media studies is the effect that the media may have on its audience. This issue focuses on the negative effects that may be created by media texts; for example, considering of there might be a link between violent behaviour and representations of violent behaviour and representations of violence in the media.

The aims of this Factsheet are to:
-Identify some theories of the way the media may affect an audience
-Support a critical engagement with the theories



1. Whilst some people do act violently, many do not and in today's culture it is almost impossible to avoid violent representations. This seems to support the view that the media does not directly cause people to act a certain way.



Manhunt

2. Advertisers spend millions of pounds promoting their products. The Marks and Spencer's food adverts have increased the grocery sales for the high street shop and encouraged customers to indulge themselves with the luxury items they  sell.



Not just food, but M&S food'

3. Viewing a documentary can provide access to information that may change the way you feel about an issue. It may even make you want to act differently, eat more healthily, join a political group or simply tell you friends

Telling Stories - The Media's Use of Narrative

The aims of thias Factsheet are to
-introduce and define the way conventional narrative structure is used in media texts
-discuss different uses of the conventional narrative structure
-provide example of media texts to demonstrate how narrative is used and its relationship with other media concepts

All media texts tell stories. the structure of these is called the narrative. The events in a story are called the plot but when narrative is discussed, it's the structure of the story rather than the events themselves that are focussed on. Certain genres of media text often use specific structures to tell their stories.

Conventional Narrative Structure
Conventional narratives follow the same basic pattern in terms of the way they construct a story.

The terms used by Todorov to define the three main parts of a narrative structure (the beginning, middle and end) are:
-Equilibrium - the balanced normawlity of the world of the story
-Disequilibrium - unbalanced world between the problem and the climax (see below)
-New Equilibrium - a return to normality at the end - returning the world to balanced state

The equilibrium and the new equilibrium are not exacly the same. The problems of the disequilibrium will have caused the world of the text to change in some way or the characters have learned lessons as the narrative developed.

This basic three point narrative can be looked at in more detail. This is sometimes called the narrative arc.

The Music Industry

    The aims of this Factsheet are to:
- Investigate how the music industry is structured
- Define the differenes between major and independent music organisations
- Examine the distribution and marketing practices used by music institutions to promote recording artists
- Introduce and apply theoretical concepts to the music industry

The music industry is a global business that generates profit by selling musical recordings in both physical and digital formats to media audiences.
The music industry is a complex and competitive business and record companies and labels are continually devising new ways of attracting audiences to consume their products.

The term music industry refers to all the businesses that are responsible for the creation and the marketing of music. 

The diagram below highlights the various roles undertaken by record labels in the marketing and production of music.

                                                                          Record Labels

Scouting for             Financing                         Packaging &                        Marketing

New Artists            Recordings                       Distribution                          Promotion & Puplicity

Definition

Record Company: Is the company or organisation responsible for all the record labels inside the organisation. Record companies create new labels to reflect the varied genres of artists they represent. The creation of different record labels allows them to target their prokected markets accurately while still controlling the overall running of the business. 

Record Label: Is a company that runs within a bigger organisation. For example, Polydor Records is a large record label created and financed by Universal Music. Although a functioning business in their own right all the profits made by Polydor will ultimately go back into Universal Music.

Evaluation of the preliminary exercise

My conceived original idea was actual a school magazine about a revolt in the school. But I find that was a little bit to crazy, so I have take the story about the completion who will be are the next headmaster. To the first it will be easy to write what happened and number 2, I got no idea what will be happened when I take my first idea. By the competition I got more ideas and I have know what I can writing.

On the school front magazines it is very important that the school emblem stand of the front cover.
just as important are the price label, headline barcode etc. I have take as well as all importents stuffs from real magazines of my school magazines.
I have now more experience about media production. For example I now how I make front magazines and how many times that cost to sales a front magazines cover with content page. For the first time i must think on what i take for a idea. After them i tryed to impliment my idea. I begin with the design until the emblem and price tags. All done i printet the magazine front cover and Content page out.

Questions:
In what ways does your media product use, develop or challenge forms and conventions of a school magazine?



How effective is the front page of your magazine in focusing on the ethos of the school?
My school front cover is not very noticeable. It's looked how a normal school magazine. No conspicuous colours or something other things.

What have you learned from your audience feedback?
I have different target audience. The one half wants have more tach and trach while the other half wants more  political thopics in the magazine.

How did you use new media technologies in the construction and research, planning and evaluation stages?
I have actuel use just power point and copy the stuff after them i was done, in the normal microsoft office word to printed out my magazines front cover.

Front Cover Page, Content Page and Feedback from my target audience

This is my front magazines with contents page about a story where will somebody get the new headmaster and any other information. On the front magazines we see all what is of a normal front magazine. Dates, Button from the school, prize, barcode, headline etc.

I got a focus audience from my school magazines and I’ve asking  what there thought about my first draft:

Connor said that the front cover looks good, but of the contents page they can't see sarah of the little picture with chris.

Chris like the front cover with the shebbear emblem and prize label. But he said that i have write wrong the one sentence: "What did he will promise?"

Sarah said the she thinked it's weird that the background from the front cover is whit and from the Contents page black. 

(I know, the picture is make from me very bad)

Flat Plan

By my new Project i gotta must be make a scratch page, who will help me to create a good Shebbear Magazin. And here is it: 

(I know, my draw skills are very bad)

Analyse 2 School magazines of Print Media Terms

Parent and School. This is the name of the school and we see that as headline of the Magazine cover in Red and have embellished the word Parent. At the foreground we see a teenager who learned and use a telescope. In the background we see a ambiguous 2 woman's who talk. The one woman symbolize the teacher and the other woman should be are the mother. Below the cover we see some information about the school. The words are in different sizes. Of the cover we see below left the label from the school. down right we could can see the release day from this magazine. In the summaries have the magazine cover nothing special. A Picture, a Headline, some Information, embellished words and the label from the school. Very usual for a school magazine.







The King's School. This school magazine has of his front cover a guy who stay askance and look direct in the camera. Behind him is a school building from the King's school. Above the cover stay the Headline from the magazine. Above right we see the label from the school. Of this magazine cover stay the information of the right side. Above the picture the sky it either foggy or makes with Photoshop. But never is the sky so bright.
Above the cover of the left side we see the cover price and below left is the barcode. Of the right side stay some information about the prom 2010. The sentence to the prom are big, short and looks good of the front cover. I think just the sentence below the cover looks very bad because the colour don't convenient of the front cover. So also the button who stay News! and 80p!. In the summaries looks the front cover very cool and have a lot of information. Just the colours I didn't like.