- Investigate how the music industry is structured
- Define the differenes between major and independent music organisations
- Examine the distribution and marketing practices used by music institutions to promote recording artists
- Introduce and apply theoretical concepts to the music industry
The music industry is a global business that generates profit by selling musical recordings in both physical and digital formats to media audiences.
The music industry is a complex and competitive business and record companies and labels are continually devising new ways of attracting audiences to consume their products.
The term music industry refers to all the businesses that are
responsible for the creation and the marketing of music.
The diagram below highlights the various roles undertaken by
record labels in the marketing and production of music.
Record Labels
Scouting for Financing
Packaging &
Marketing
New Artists Recordings
Distribution
Promotion & Puplicity
Definition
Record Company: Is the company or organisation responsible for all
the record labels inside the organisation. Record companies create new labels
to reflect the varied genres of artists they represent. The creation of
different record labels allows them to target their prokected markets
accurately while still controlling the overall running of the business.
Record Label: Is a company that runs within a bigger organisation.
For example, Polydor Records is a large record label created and financed by
Universal Music. Although a functioning business in their own right all the
profits made by Polydor will ultimately go back into Universal Music.
Keine Kommentare:
Kommentar veröffentlichen