Semiology

                                          

The aims of this Factsheet are to

- introduce the concept of semiology and show how it can be used to assist with analysis and evaluation of media texts

- define key semiological terminology and provide examples of their use within a media studies context

- identify how semiology can help the analysis of media texts in relation to a range of media concepts

Denotation and Connotation

1. Dennotation is the literal meaning/description of a word/object
  -The ´no naked flame´ sign consists of a red circle with a diagonal bar through it and an image of a lit match

2. Connotations are the associated that are made when interpreting a sign
 - Red is a colour associated with danger
 -The ´no naked flame´ sign is similar in shape to ´no smoking´ signs


An Example Brokeback Mountain Film Poster

This picture denotes the following:

- The background of a blue sky with a large white cloud

- A mountain range and a forest on the horizon across the centre of the image

-The reflections of the mountains and the forest in a lake or river

-Two young men in denim jackets and hats looking downwards and facing away from each other